Authorized Dealer Programs

With heightened competition across every product category, and increasing shopper sophistication, one of the most important assets any company can own today is a positive brand reputation.

Often, the things that harm a brand — online price erosion, lousy buying experiences, negative customer reviews — can be traced not to the company’s legitimate partners but instead to retailers who have no right to sell its products in the first place.

In this course, we will show you how to create a program that has helped many brand owners significantly reduce the distribution leaks that lead to these types of threats. It’s called an Authorized Dealer Program, and in the lessons that follow we’ll walk you step-by-step through building one, rolling it out successfully across your company, and enforcing it.

This course will cover:

1. The details you’ll need to decide on when setting up your Authorized Dealer Program.
2. A checklist for vetting, onboarding, and supporting your authorized dealers.
3. How to earn dealer buy-in by explaining how the program will benefit them.
4. How to implement internal guidelines at your company to support the program.
5. Best practices for a successful program.
6. Common pitfalls to avoid when establishing and running your program.
7. A discussion of the legal implications of an Authorized Dealer Program.

Before we get started, a word about the discussions of legality throughout this course:
TrackStreet develops software for price monitoring and brand protection. Although our company works closely with antitrust attorneys, the information and guidance in this course represent only our opinions and the experiences of our customers. Nothing in the lessons that follow are meant to constitute legal advice. For help understanding the legal ramifications of your Authorized Dealer Program, or other reseller programs and policies, we recommend contacting legal counsel that specializes in business contracts or antitrust law.