Quiz 19: What to Do About Counterfeiters

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Question 1 of 4

1. Question
We referenced a recent study in which the Government Accountability Office conducted test buys from various eCommerce sites to get a sense of how prevalent counterfeit goods were at these sites. Which of the following represents their findings?
- 25% of the products they test-bought were fakes
- 31 out of 50 items were counterfeit
- 20 out of 47 items were counterfeit
- None of the above
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Question 2 of 4

2. Question
You have been asked to update all of your wholesaler and distributor agreements in order to reflect your authorized dealer agreements as well. What are the benefits of doing so?
- There will be a higher chance you identify those selling counterfeits
- Ensure your wholesalers and distributors are informed of who they should be sharing their inventory with
- Decrease the amount of inventory “leaks” in your supply chain
- The benefits of updating your wholesaler and distributor agreements are miniscule
- All of the above are benefits of updating your wholesaler and distributor agreements
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Question 3 of 4

3. Question
What is the limitation of programs like Amazon Brand Registry in your company’s overall anti-counterfeiting strategy?
- Amazon Brand Registry takes about 1-2 business days to report their findings
- Amazon Brand Registry is limited to monitoring only Amazon for counterfeit products
- Programs like Amazon Brand Registry are usually available only to companies that meet a certain revenue requirement
- These types of programs only capture about 55% of counterfeit goods on Amazon
- Most programs like Amazon Brand Registry are outdated
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Question 4 of 4

4. Question
Which of these is not a strategy we discussed for going after a counterfeiter you’ve just discovered selling fakes of your products?
- Leave an exposing review on the counterfeiter’s website
- Escalate the matter legally by enlisting the help of an attorney
- Implement a solution that will track down the company selling counterfeit products, such as a private investigator or team
- Draft and send official letters of warnings to alert counterfeiters
- All of the above are strategies to remove counterfeit products off of the marketplace
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Quiz 19: What to Do About Counterfeiters

Let’s see how ready you are to take on the counterfeiters, with this brief quiz.

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