Time for your last quiz of the course!
(Don’t worry– it’s not a final exam.)
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Question 1 of 4
1. Question
We cited industry research indicating that online reviews affect the buying decisions of a large percentage of consumers. What was this percentage?
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Question 2 of 4
2. Question
Why is it important to respond to negative reviews in a timely manner?
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Question 3 of 4
3. Question
You have just discovered a poor review but you can’t seem to find a record of that individual as a customer of your product. You suspect that this reviewer is fake. Which of the following is NOT a way you should respond to this alleged phony review?
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Question 4 of 4
4. Question
How can your company still benefit from negative reviews even if a customer has chosen not to adjust their original review?
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