Quiz 10: Minimum Advertised Price (MAP) Policies

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Question 1 of 3

1. Question
What is the primary difference between a Minimum Advertised Price (MAP) policy and a Minimum Retail Price (MRP) policy?
- While MRP policies can be discussed with resellers, MAP policies should not be discussed
- MRP policies should be enforced less harshly than MAP policies
- While a MAP policy sets guidelines for advertised prices of a product, a MRP policy sets those for actual selling prices
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Question 2 of 3

2. Question
What are the benefits of implementing a MAP Policy?
- Your brand may attract more partnerships if retailers know their margins will be protected
- Prevent reseller price wars that ultimately lead to price erosion
- Gain market intelligence that can identify areas showing potential business opportunities
- Protect the public’s perception of your brand value
- All of the above are benefits of implementing a MAP Policy
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Question 3 of 3

3. Question
Which of the following does NOT belong in a draft of your company’s MAP policy?
- Both guidelines that show no flexibility for circumstances such as promotions AND guidelines that seem too wishy-washy
- Plain language that any layperson can understand
- Unilaterally-crafted statements showing that both parties are free to make their own decisions in regards to adherence to a MAP policy
- Consequences you’ll be enforcing for those failing to follow these guidelines
- Outline of what your company constitutes as an advertised price
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Quiz 10: Minimum Advertised Price (MAP) Policies

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