Quiz 14: How to Enforce a Reseller Pricing Policy

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Question 1 of 4

1. Question
True or False: When pursuing an unauthorized third-party seller for a pricing violation, you need to be more careful about avoiding legal pitfalls than when pursuing a legitimate member of your authorized resale channel for a similar offense.
- True
- False
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Question 2 of 4

2. Question
When it comes to reseller enforcement, why should a manufacturer develop two separate strategies towards enforcement?
- Resellers who have been selling online longer do not need to be reminded of their violations as much as new players in the market
- Wholesalers need an enforcement strategy that varies slightly from a manufacturer’s strategy
- Enforcement processes during the holiday season should be different from those in the summertime
- Authorized resellers and unauthorized resellers should be enforced differently
- This allows a company to show leniency to some companies while following more strict enforcement protocol for others
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Question 3 of 4

3. Question
Which of the following is not an example of how automation contributes to a successful brand enforcement program?
- Automation is a cost-effective alternative to an in-house enforcement solution
- Automatic violation warnings help you develop a closer relationship with unauthorized sellers
- Automation allows you to archive and manage all communication with violators
- Automatic screenshots of each violation can be saved indefinitely and used as evidence in legal action
- Automation saves you time from having to manually document every violation
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Question 4 of 4

4. Question
Before your company has actually found a retailer in violation of your reseller policies, what should they have prepared so they are ready when they do?
- An email to act as an informal warning prior to the first automated violation letter
- A memo to the VP of Business Development stating that there’s been a violation
- A draft of first warning notices, cease-and-desist letters, removal-from-network letters, and responses to inquiries
- The contact information for all distributors to alert them when one violator has been caught
- A software engineer to hack into and shut down violating retailers immediately
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Quiz 14: How to Enforce a Reseller Pricing Policy

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