Quiz 17: Authorized Dealer Programs

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Question 1 of 5

1. Question
True or False: An Authorized Dealer Program should include price as one of its guidelines.
- True
- False
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Question 2 of 5

2. Question
True or False: Because they deal with authorization to represent your products, Authorized Dealer Programs should be structured as unilateral statements as opposed to two-way agreements.
- True
- False
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Question 3 of 5

3. Question
Which of the following is NOT a way that your retailers can benefit from an Authorized Dealer Program?
- Authorized Dealer Programs protect authorized sellers from being undercut by grey-market sellers
- Retailers usually gain new leadership to deal with all things relating to dealer programs
- Retailer competition is reduced
- Authorized retailers may receive trust icons to drive customer traffic towards them
- Manufacturers are the only ones who benefit from an Authorized Dealer Program
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Question 4 of 5

4. Question
How can an Authorized Dealer Program allow a company to more easily locate the source of an unauthorized seller?
- Wholesalers are required to track all sales made to retailers and submit reports of this to the manufacturer
- Serializing products allows you to trace each product back to which in-house team sold it
- Distributors must provide specific packaging for each product that varies by which retailer they sold that product to
- All of the above
- A & B only
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Question 5 of 5

5. Question
Similarly to a MAP or MSRP policy, an Authorized Dealer Program should be structured as a two-way agreement. Why is this the case?
- If a company uses the program to set demands or mandatory guidelines then it may attract the attention of antitrust regulators
- Authorized Dealer Programs are more informative and don’t require enforcement
- Two-way agreements invite discussion and negotiation regarding program guidelines
- Authorized Dealer Programs are only unilateral for retailers outside of the U.S.
- None of the above
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