Quiz time! Let’s see what you’ve learned about calculating brand value.
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Question 1 of 5
1. Question
The price-premium method and the excess margin method are examples of which type of brand valuation methodology?
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Question 2 of 5
2. Question
True or False: To determine how much of your company’s earnings or overall value can be attributed to your brand, you could use a modified version of the method Forbes takes to ranking the world’s most valuable brands.
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Question 3 of 5
3. Question
Imagine your company is preparing to file for their annual tax return and they now need to assign a dollar amount to their brand. Which category of brand valuation would this fall under?
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Question 4 of 5
4. Question
If your company is looking to calculate brand value based on your company’s ability to protect itself from competition and whether its market has a high barrier to entry, which brand valuation methodology should they consider?
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Question 5 of 5
5. Question
Which of these is not a way that brand value can contribute to a business’ success?
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