Quiz 2: Common Reseller Pricing Policies

In this module, we explained that an MRP (Minimum Resale Price) policy establishes minimums both for retailers’ advertised prices and their actual resale prices. For an online store, select each example which corresponds to a “Resale Price”.

We discussed 3 examples of how a manufacturer selecting the wrong pricing policy could undermine its business. Please select the correct answers from the options below.

Every manufacturer or brand should establish an Authorized Dealer Program if it sells through a resale channel.

Please select 2 ways in which the MSRP (Manufacturer’s Suggested Retail Price) is different from the other pricing policies we reviewed in this module.

Please select the true statement, and key difference, between the iMAP and the eMAP.