Quiz 6: How to Grow Your Brand Value

According to research cited in The Economist, what percentage of stock-market value in the S&P 500 can be attributed directly to companies’ brand value?

20%
50%
30%
10%

What principle did Airborne use to grow brand value?

Was highly selective about which companies they allowed to represent the brand
Told a powerful story
Charged more for their product

Which of these is a step to grow brand value by making the initiative a companywide effort?

Share your company’s identity and goals with the entire team
Carry out company-wide training to ensure everyone on your team understands how to extend your brand’s value
Recognize and reward individuals on your team who help build your brand value
All of the above

Why can allowing any retail company to sell your products undermine your brand’s value over time?

Limiting businesses that sell your products helps to control customer experiences with your brand
Consumers will view your brand as less unique if its products are easily attainable
Your company will be unable to dedicate all of its efforts to its target audience

Quiz 6: How to Grow Your Brand Value

Let’s see what you’ve learned about growing your brand!

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