Quiz 8: Common Hurdles to Implementing Your Policy

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Question 1 of 4

1. Question
One of the common in-house hurdles you could face when rolling out your policy is a conflicting agenda from your sales department. Explain this challenge.
- Sales reps could fear that the reseller pricing policy could hurt their sales numbers. They might ignore your policy's guidelines or actively work with your resale partners to find ways around it.
- When you implement a new reseller pricing policy, it could create a short-term, inexplicable, speed-up in your rates of sales.
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Question 2 of 4

2. Question
We discussed that by not enforcing their policy out of fear it could drive away key retailers, a manufacturer might unintentionally bring about the exact opposite result. Please explain how this could happen.
- A lucrative retail partner could discover that your team hasn't been consistently enforcing your policy, and instead is allowing pricing violations go unaddressed. They might decide it's no longer worth doing business with your brand, because you're allowing their competitors to unfairly undercut them.
- A high performing company employee could uncover that your resellers are not selling at the decided upon rates. They might decide it's no longer worth doing business with that reseller, and let them go, leading to other resellers resigning their services in solidarity.
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Question 3 of 4

3. Question
One of the best ways to address employees’ legal concerns about your reseller pricing policy is to explain that in the majority of cases, manufacturers acting in good faith and enforcing a legally sound policy do not run into antitrust problems.
- True
- False
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Question 4 of 4

4. Question
Can you name 2 of the other common obstacles we discussed in this module?
- Lack of knowledge about the policy
- Not enough room to be flexible
- Playbook initiatives
- Matrix sorting
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Quiz 8: Common Hurdles to Implementing Your Policy

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